The Coronavirus (COVID-19) pandemic is driving change – everywhere; this includes the medical publications space. To adapt successfully to this new world, we must continue to understand the challenges and solve them through innovation, sharing, learning and evolving what we do and how we do it.

In this freely available webinar, hosted by the International Society for Medical Publication Professionals (ISMPP), experts representing medical societies, publishers, pharmaceutical companies and medical communication agencies (including our own Jason Gardner, CMC Connect’s Head of Scientific Services) gathered to share their observations and opinions on the present and future impact of COVID-19 on publications.

Many changes for the better were identified, including the greater use of digital technology to increase the impact and reach of publications, and the ability to capture digital metrics, which can positively facilitate assessment and improve future strategy and plans.


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