Preparing local medical and commercial teams for product launch


CHALLENGE

To ensure the local medical and commercial teams were prepared to launch a second-in-class treatment for severe asthma.

TRUTH

You can provide the product profile, the patient insights, the promotional messages and the objection handlers, but you have to bring the data to life and develop familiarity with the tools and best practice in a 'safe' environment to ensure confidence, enthusiasm and accurate and effective product launches. Learning should be fun! Fun stimulates learning, shared best practice and enthusiasm.

SOLUTION

We worked with our client to develop an interactive and engaging two-day workshop. In addition to external experts who shared amazing patient stories, an expert shared the importance of attitude and storytelling in bringing benefits to life. Competitive workshops involved challenges, courtroom scenes and artistic renditions of competitors’ strengths and weaknesses. A fun 'schoolyard challenge' was used to ensure everyone was equipped to deal with objections.

Delegates loved the workshops, found the information useful, committed to local plans and indicated that they would recommend the workshop to colleagues.

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