Organisation, planning and partnership are key to managing a large publications plan


CHALLENGE

Seven indications
Four different client teams
Vast range and number of publication outputs at both a global and regional level.

Communications had to be transparent and streamlined to ensure that medical objectives for each indication were met. Processes had to be aligned to provide the most tailored, efficient approach to project delivery.

TRUTH

Every publication is unique and must be treated with equal importance. A ‘one-size-fits-all’ approach does not promote excellence in publication planning and delivery – a tailored, flexible approach is always required.

SOLUTION

CMC Connect developed a multi-channel, cross-indication publication plan, agreed by the publication steering committee, to ensure that the specific needs of the multiple teams were met. We were truly an extension of the client and author teams, with this partnership enabling us to ensure every publication was delivered to exceptional, compliant standards. And we have continued to innovate:

- Talking head abstracts
- AI-powered literature research

IMPACT:

Thirty different congresses, 83 manuscripts submitted and 170 abstracts submitted in 2018 alone.

SATISFIED CLIENTS:

"All I can say is, 'wow!' Thank you so much for all your hard work and support through these many pubs! Truly amazing!"

READ ABOUT OUR PUBLICATION STRATEGY, PLANNING AND DELIVERY SERVICE