Engagement is king for advanced learning


CHALLENGE

To educate local country medical leads and MSLs in new therapy areas (HNSCC & UC) ahead of global product launch.

To equip colleagues with confidence as well as knowledge – a critical step in the ultimate successful launch at a local level.

TRUTH

Engagement is the key to successful learning.

SOLUTION

We agreed on the learning objectives and developed a tailored interactive schedule with global and local experts. We employed a variety of content and learning formats. We incorporated plenaries, panel discussions, small working groups, interactive case studies and lots of opportunity for questions and interacting with colleagues. From positioning to patient insight, the delegates were immersed in the learning experience and had the chance to apply the learnings in a 'safe' environment.

The meeting enhanced confidence across local country medical leads — successful local market networking.

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