Aligned disease awareness exhibition and symposium


CHALLENGE

To deliver an innovative satellite symposium and educational booth content at the EAN Congress to educate on unmet need and burden of migraine and the potential for new specifically targeted treatments.

TRUTH

Specialists had less awareness of the unmet need in migraine and treatment options had not changed for several decades. We needed to highlight the ‘forgotten epidemic’ of migraine, remind them of the need for new solutions and educate on the latest research identifying new targets and treatment pathways.

SOLUTION

We formed an experienced and creative team to work with our client to design and deliver a compelling educational offering.

At the heart of this plan was an interactive exhibition booth to bring the unmet need to life. The space included an 8 metre video wall with iBeacons delivering case-based content to iPads. It also included a virtual reality educational experience and a challenge to check delegates’ knowledge on the burden and the mechanism of the disease.

The informative messages on the stand were supported by the expert-led symposium, which discussed the burden of disease from both a physician and a patient perspective.

Innovation, creativity and speed were critical factors in our response – aligning the educational experience across the exhibition booth and the scientific content of the symposium.

Vitally important, we worked in partnership with our client at every step, engaging with the faculty, providing scientific input and compliant innovation – at pace – every step of the way.