Using innovation to improve engagement and stand out from the crowd


CHALLENGE

How do you enhance the value of posters, improve engagement of delegates and stand out in a busy poster hall?

How do you extend the opportunity to ask questions and facilitate interaction between authors and delegates?

TRUTH

Delegates at congresses want to ask questions of poster authors, but they cannot always be there when the author is.

SOLUTION

We developed an artificial intelligence (AI) driven chatbot, which could be accessed via the poster. Delegates could download the app and ask questions of the chatbot. They were given instant and accurate responses, increasing understanding of the data. Delegates enjoyed using innovative technology to enhance their knowledge.

Watch our video of PIA, our AI chatbot